Posted by
reasonmclucus on Wednesday, December 03, 2008 3:26:11 PM
Monday night (12/01/08) Jay Leno asked Cody Willard of Fox's "Happy Hour" about breaking
up the auto companies, then answered himself that it wouldn't be a good
idea.
Actually breaking up the auto companies might be a very good
idea. The auto companies, like many companies may be too large to
manage effectively. The business model of one company manufacturing all aspects of complex products may be outdated.
I don't mean breaking up companies according to car models. Car
companies should operate more like companies such as the airplane
manufacturers.
For example, Boeing doesn't design and manufacture its own engines and
neither should the auto companies. The auto companies
should concentrate on designing automobile chassis and installing
various components developed by other companies on them. Attempting to
design everything
substantially increases auto company costs and delays development of
new engine technology.
Automobiles should be manufactured more like computer systems with
interchangeable components that are designed according to strict
standards that insure computability. Companies that
concentrate on specific types of technology may have an advantage in
development because those developing new equipment don't have to
compete for funds with developers of other technology in the company.
Specialized companies have an advantage in that management personnel
don't have to understand a wide variety of different unrelated
activities. Managers of specialized companies are thus more familiar
with the company's needs and are better able to determine whether the
company is making progress on achieving its goals.
Turning over development and manufacture of engines to other companies
would reduce auto company development costs directly and
indirectly. Other companies would be taking all the risks.
These companies wouldn't have to pass all their development costs to
manufacturers of new cars. In some cases the new engines could be
adapted to older cars. They might even be able to adapt their technology to run my old '76 Ford station wagon.
Having other companies develop engines would eliminate duplication of
effort by individual auto companies develop their own engines with
failure not being an option.
Auto companies wouldn't have to choose between developing electric
engines, hybrid engines or some other type of engine. Individual
companies would work on one or more types of engine. Some of these companies
might fail, but some would succeed.
The gifted individuals who develop new technology often are more
effective outside of large organizations. Someone wishing to develop a
new engine for an auto company must obtain approval from individuals
high in the organization who may have no idea what he is talking
about. It may not be practical to develop a revolutionary new auto
engine in a garage the way
Steve Jobs
invented his microcomputer, but a small company would be more likely
to take the risk on new technology. A small company may have a better
chance of attracting investment capital from venture capitalists
because small companies don't have a lot of vice presidents to
support.
Large corporations are more inclined to preferring modifications to
existing technology which is why the auto companies have been so slow
to change engine technology.
The computer revolution that put computers on everyone's desk top began
with several small companies inventing their own computers. I learned
to operate a microcomputer on a
SuperBrain. My first microcomputer was a gray case
Osborne 1,
the first computer that could be carried around, although not as easily
as a modern laptop. Those who remember the early days of
microcomputers remember names like the "TRASH-80" ( the popular
nickname for Radio Shack' s microcomputer), the Commodore-64 and the
Zorba. Major companies like IBM didn't enter the market until later.
The auto companies have had decades to develop better engines. It's time to turn the job over to other companies.